Projects
GTM analytics, customer targeting, uplift modeling & growth experimentation
Up-Sell Ad Campaign for Intuit QuickBooks
UCSD ยท Customer Analytics ยท Dec 2025Built an ML model on clickstream data of 1M users to identify causal relationships between product features and customer engagement. Used uplift modeling to inform a second-wave targeting campaign.
Predicting Churn & Design of Experiments
UCSD ยท Customer AnalyticsDeveloped churn prediction models and designed experiments to test retention strategies. Applied A/B testing frameworks to measure the effectiveness of intervention tactics on at-risk customer segments.
Personalization for Pentathlon
UCSD ยท Customer AnalyticsBuilt personalized recommendation and targeting models to optimize customer engagement across multiple touchpoints. Leveraged customer segmentation to tailor messaging and offers for different user cohorts.
Measuring Uplift for Creative Gaming
UCSD ยท Customer AnalyticsApplied uplift modeling techniques to measure the incremental impact of creative ad variations on player acquisition and engagement in a gaming context. Quantified which creative elements drove true lift vs. organic conversion.
Market Sentiment & Brand Perception Analysis
UCSD ยท Jan 2026Analyzed Twitter and digital news sentiment to evaluate shifts in brand perception. Discovered that trend-driven brands experienced faster and stronger short-term sentiment changes compared to established brands โ key insight for brand marketing teams.
GTM Revenue Dashboards & Pipeline Forecasting โ NuSummit
2023 โ 2025Led design of GTM & revenue dashboards for enterprise clients in financial services. Built pipeline forecasting models in SQL/Snowflake from Salesforce data to track lead-to-close efficiency and improve quarterly revenue predictability.
Multi-Touch Attribution & Channel Optimization โ BIA
2021 โ 2023Developed a Multi-Touch Attribution framework to determine ROAS and guide channel-level spend decisions. Optimized SQL-based reporting and conducted funnel analysis and A/B testing in HubSpot and Salesforce.
Fitech Case โ End-to-End Customer Analytics
UCSD ยท Customer AnalyticsCompleted a comprehensive fintech case study integrating targeting, segmentation, churn prediction, and lifetime value modeling. Delivered a full-funnel analytics strategy from acquisition through retention.